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Here’s what Panera has to say for themselves. #PluckEZChicken

on July 26, 2013

The Adventures of Dairy Carrie... I think I Need a Drink!

I just got off a phone call with Michael Simon, Chief Marketing Officer for Panera Bread. I appreciate that he called me to discuss my blog post, I really do. I also appreciate that he’s a Packers fan.

Michael wanted to stress to me that their EZChicken campaign wasn’t meant to offend farmers in any way. He went on to say that they really value the farmers and ranchers in our country. And I stressed that I am supportive of all production practices and I am very much not against them choosing to use chicken that was raised without antibiotics. The problem is the ad campaign that uses fear to sell sandwiches.

Michael believes very much that Panera’s chicken is better. What I got from our conversation is that while he personally doesn’t understand all of the facts behind animal ag production, he has seen lots of information that supports…

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